Marketing News from Lindsell Marketing from Marketing Clout

Search Website

Tell Us What You Think

Strategies Group - The one stop shop for complete web solutions
theMarketingblog - The Marketingblog UK ... Reaching the right prospect, at the right time with the right message ... More details from Will Corry 01784 434 412 (UK)
FMCGenews - The latest FMCG and Retail news
UK Marketing Network - Contacts : Discussions : Jobs
dmi News - The Global Gateway to Marketing News Powered by DMI Magazine
The Marketing Society - Promoting marketing excellence
New... Save with Marketing CLOUT vouchers - You can use them now to save up to 25% - over 100 vouchers for Argos, Tesco, BHS, Boden, Debenhams etc. Save £10 on £30 minimum spend at Bodens ...expires November 28th .
Jason Brooks Digital Marketing - Jasons Knowledge and Enthusiasm Made Me Feel Confident in His Ability To Turn My Business Around

Company Details

Lindsell Marketing

7-9 Praed Street
W2 1NJ
United Kingdom

Phone
0207 402 0510

Fax

Web Address
www.lindsellmarketing.com

Marketing News: Audio brand i-Mego launches online competition for unsigned bands

TopTrakz promotion aims to create buzz among artists and fans and highlight headphone makers' connection with music scene

Marketing News: Pitney Bowes Announces Mail Accounting Portfolio

Range of software tools provides reporting overview of mail spend and postage behaviours across multiple accounts and multiple sites

Marketing News: New Report Reveals B2B Transpromo Growth

A report by Pitney Bowes shows widespread use of transpromo amongst B2B companies Harlow, UK, July 20th 2010 – A new report from Pitney Bowes reveals that the use of transpromo – the practice of adding marketing messages to bills and statements and other transactional documents – is being widely used as a marketing tool amongst B2B companies.

Marketing News: Online shopping growing despite recession, new home and fashion retail index shows

Figures from customer insight and data expert Transactis reveal that home shopping over the internet increased by 12% in 2009

Marketing News: Survey shows UK financial firms need to boost marketing to take advantage of opportunities

New research from customer insight and database marketing specialist KDB reveals that, as theUK emerges from recession, most financial firms need to raise their marketing and communications game to take advantage of opportunities – particularly in the investment sector, which the survey shows remains strong despite continued economic turbulence. The results of KDB's survey of 1,000 consumers across the UK suggest that the marketplace is ripe for firms marketing investment products and services, with 71% of respondents saying they invest either directly themselves or through a financial advisor. The research also revealed that 65% of those respondents who said they invest also said they were increasing the amount they invest this year. The survey, which was balanced by gender, region, social class and age, found that the older the person, the more likely they are to be investing. The 55+ group – those most likely to be considering their pensions as they near retirement age – led

Marketing News: GI Insight celebrates 10 successful years

Customer loyalty and database marketing specialist GI Insight is proudly celebrating its 10th anniversary this April. With a decade of success now behind it GI Insight is ready to grow and develop further while maintaining its top quality service delivery. GI Insight was established in 2000 as Total DM after Andy Wood met Robin Welch, group MD of GI Solutions Group. Welch could see how GI Insight and direct marketing communications specialist Graphic Inline (now GI Direct) could, together, offer a true end-to-end service for their clients. The company has since grown from a one-man band to a 28-strong team with a turnover of £2m and a wide range of clients from the retail, travel and transport, hospitality, mail order, telecom and beauty sectors.

Marketing News: Firms getting it wrong by failing to act on customer data

New Transactis 'data wastage' study finds companies are failing to integrate and use customer records to keep campaigns on target

Marketing News: Marketers balance customer acquisition and retention as economic recovery nears

KDB survey reveals that UK marketing decision makers are moving away from recession strategy aimed at retaining business in favour of a balanced marketing budget.

Marketing News: Loyalty schemes prove to be recession busters and position firms for the upturn

GI Insight survey shows database marketing key for businesses but poor integration of marketing activities could leave some behind

Marketing News: Billboard Bills and Showcase Statements

The term 'transpromo' is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses 'transpromo' and how smaller businesses can benefit.

Marketing News: How To Billboard Bills and Showcase Statements

The term 'transpromo' is being referenced more and more in marketing discussions. Phil Hutchson, Tactical Marketing Director Pitney Bowes UK and ROI discusses 'transpromo' and how can smaller businesses benefit.

Marketing News: Toy recalls rise at Christmas

Blueview study shows majority of toy recalls are reported around the festive season New research shows that, with Christmas just around the corner, brand managers, marketers and CRM specialists need to be prepared to deal effectively with product recalls and guard against lasting damage to their brand. A new study by customer management agency Blueview Group, reveals that over a third (38%) of non-food consumer products recalled are toys and children's equipment, and there is a significant peak in recalls for products in this category during the December/January months. The report, Recall – the Rising Risk, looks at product recall trends over the last four years and highlights a product risk pre- and post-Christmas.

Marketing News: UK shoppers move downmarket for their groceries

GI Insight survey shows consumers are reluctant to return to pre-recession spending habits after moving to 'value' retailers The latest research from GI Insight has found that 36% of UK consumers have gone downmarket with their grocery shopping and switched to value supermarkets for a significant portion of their food purchases, in an effort to economise as the recession has dragged on.

Marketing News: First Service

David Hart, International Service Director at Pitney Bowes Document Messaging Technologies, explains how the company is setting the industry's service support benchmark through innovation, integration and continued investment.

Marketing News: Traditional direct marketing more likely to drive new customer web traffic than online

Pitney Bowes consumer survey reveals that UK marketers need to combine offline marketing with e-commerce for best results More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals. The survey reveals that 60% of the respondents believe offline marketing, in the form of addressed mail or direct response advertising, is most likely to get them to visit the website of a company they have not bought from before with the intention of buying a product or service. Only 24% of the consumers surveyed said that a marketing message delivered through digital media such as email, a sponsored web link, or an ad on a social networking website would drive them to a company site with a first-time purchase in mind.

Marketing News: Pushing the Envelope 2009 Launches

Pitney Bowes Celebrity envelope auction live on eBay from November 2nd. Over 100 celebrities have designed envelopes for the sixth annual Pitney Bowes 'Pushing the Envelope' charity campaign, set to go live on eBay from Monday November 2nd. Stars including Sir Ian McKellan, Dame Shirley Bassey, Griff Rhys Jones and artists such as Grayson Perry and John Knapp-Fisher have created individual designs which will be auctioned to raise money for the National Literacy Trust.

Marketing News: Celebrities 'Push the Envelope' with Pitney Bowes

A host of stars from the art world, television, film, music and sport are lending their support to Pitney Bowes' 'Pushing the Envelope' auction in aid of the National Literacy Trust.A host of stars from the art world, television, film, music and sport are lending their support to Pitney Bowes' 'Pushing the Envelope' auction in aid of the National Literacy Trust. Now entering its sixth year-demonstrating Pitney Bowes commitment to the National Literacy Trust, the charity auction sees stars put pen to envelope to create bespoke works of art. New for Pushing the Envelope 2009, is the introduction of a theme 'The words that mean most to you' reinforcing the literacy message. Strong names have already pledged their support. Sir Ian McKellen provides a Shakespeare inspired design while artist Mimi Leung's colorful design asks us not to take life too seriously and Olympian Colin Jackson's 'sunshine' encourages us to always look on the bright side.

Marketing News: Pitney Bowes Opens European and Technology Solutions Centre

Pitney Bowes Open House Day-'A Vision of Your Future'-October 6-7 Pitney Bowes, the mailstream technology firm, has opened the doors to its state-of-the-art European Technology and Solutions Centre. Situated near Redhill, Surrey, and close to Gatwick airport, the new 20,000 square foot facility will be used both as a demonstration site for European customers and as a training centre for Pitney Bowes engineers. The company is marking the opening with consecutive Open Days on the 6th and 7th October. Titled 'A Vision of Your Future', the Open Days will give customers the opportunity to view the new state-of-the-art facility and to witness the latest Pitney Bowes technology in an Automated Document Factory setting.

Marketing News: UK manufacturing industry wasting £360 million a year printing web communications

New Pitney Bowes study finds poor printing practice by companies is hitting costs at a time when they need to watch the bottom line. UK businesses are losing an estimated £2 billion pounds a year due to "document wastage", the inefficient and sometimes unnecessary printing of work-related and personal materials in offices, a new Europe-wide study by mailstream technology specialist Pitney Bowes reveals. The report also found that, at a time when companies are looking to cut spending in the face of a recession, businesses in major European markets are costing themselves an estimated £11.6 billion a year by failing to adequately manage rising workplace printing costs – a trend it dubs "document wastage". The white paper, Counting the Cost of "Document Wastage" in Europe, pulls together industry and corporate data from across Western Europe, including teleresearch from European Top 1000 companies and figures from EU and governmental organisations.