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Marketing News: ExactTarget Acquires mPath Global in Australia Expanding its Presence in Asia Pacific Region

Acquisition Provides Direct Presence in Market Following 5-Year Relationship with mPath

Marketing News: Threadless Turns Targeted Emails Into Sales

Company Increases Email Revenue 120% Year-Over-Year

Marketing News: ExactTarget, Acceleration Launch Global Partnership to Optimise Clients' Interactive Marketing Campaigns

Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas

Marketing News: ExactTarget Launches Free Email Design Toolkit to Help Marketers Create More Engaging Campaigns

ExactTarget, a global provider of email marketing and interactive marketing solutions, launched its free design toolkit today, providing marketers practical tips, examples and insight on how to design effective email marketing and interactive marketing campaigns.

Marketing News: Study Finds Twitter Users Three Times More Likely to Impact Brands Online

Survey of 1,500 Consumers Finds Twitter's Reach Nearly Double Its Active User Base

Marketing News: ExactTarget Posts Record Revenue in Second Quarter

Company Sees 38% Year-Over-Year Growth, Reports Increased International Revenue

Marketing News: Twitter Exec to Keynote First ExactTarget European Interactive Marketing Conference in October

Firm Announces International Expansion of Industry's Largest Customer Conference

Marketing News: New Research Finds More Than Half of All Americans Start Their Day on Email, 11% on Facebook

A new study released today by ExactTarget found 58 percent of U.S. online consumers begin their day interacting with companies on email, compared to 20 percent who start their day on search engines and 11 percent on Facebook. Based on more than 1,500 consumer interviews and surveys, Digital Morning, the first research brief in ExactTarget's Subscribers, Fans & Followers research series, found that consumers' early morning online preferences reflect key differences in their motivations for interacting with companies across email and social media. "Consumers who check email first tend to be more task-oriented, subscribe to more emails and interact with brands across email and social media to obtain deals, promotions or new product information," said Morgan Stewart, Principal, ExactTarget's research and education group. "This stands in stark contrast to people who initially check Facebook, who tend to draw firmer, more segregated boundaries and become fans of brands for entertainme

Marketing News: ExactTarget Posts Record Revenue in First Quarter

Company Sees 37% Year-Over-Year Growth in Q1, Completes Acquisition of CoTweet

Marketing News: Webtrends Adds Innovative Segmentation Capabilities To Webtrends Visitor Data Mart

Spring 2010 Release Allows Marketers to Target Never Before Realised Customer Segments by Integrating Analytics Across Email, CRM, On-Site Targeting, Data-Warehouse or Any Enterprise Application

Marketing News: AllSaints Spitalfields select Webtrends Analytics 9 for a 'tailored' analytics solution

Fashion brand chooses Webtrends Analytics 9 to analyse customer journey from first click to conversion and underpin its expansion into the US online space.

Marketing News: Experts Provide Insight on How to Make Social Media More Effective for Marketers

Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy. Featuring insight from 12 of the industry's top experts including Flip the Funnel author Joseph Jaffe, MarketingProfs' Ann Handley and MarketingSherpa's Sergio Balegno, the briefing is a collection of letters to executives explaining best practices in social media engagement. "With more than 60 percent of the Fortune 100 now on Twitter, the expectation of companies to engage and serve customers via social networks as greatly increased," said Peter McCormick, ExactTarget co-founder and general manager. "Social media provides marketers with a significant opportunity to identify what customers want and ensure deliverability of these requirements. This allows for an immediate experience with their brand."

Marketing News: ExactTarget Partners with World Leaders – SAP, Oracle and ATG

Providing marketers with a single source for all their one-to-one marketing technology needs integrating more than 50 technology firms via 'Extensions Network'

Marketing News: Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email Platform

ExactTarget announced today that Hitachi Data Systems continues to reduce its global email marketing costs while boosting brand governance and accountability following the implementation of its Online Marketing Campaign Management platform. Seamless integrations between technology providers ExactTarget and Webtrends, made possible by ExactTarget's Extensions Network, allowed the California-based corporation to create an online marketing platform to support its global network of field marketing offices and sales representatives who had previously managed their own digital marketing campaigns. "In the economic downtown, we have greater pressure to demonstrate marketing accountability and deliver ROI," said Sean Mattson, Hitachi Data Systems' director of global web marketing. "Our integrated system allows us to track results for each business unit while also regulating the design and implementation of each unit's marketing efforts to create one comprehensive global campaign."

Marketing News: ExactTarget Named A Leader in Email Marketing by Independent Research Firm

On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers. Featured in The "Forrester Wave TM: Email Marketing Service Providers Q4 2009" (December 2009) report, the independent research firm found ExactTarget and one other vendor are "at the front of the Leader pack" with perfect scores in categories for product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction. "ExactTarget has vastly expanded its organisation to cater to marketers in any market segment," the Forrester Wave TM: Email Marketing Service Providers, Q4 2009" report states. Forrester found ExactTarget to be the only email service provider to achieve a perfect score in the customer category, noting "with high satisfaction scores and online community, ExactTarget can successfully meet ma

Marketing News: Webtrends delivers bountiful customer data for the UK's premier parenting club

Real-time reporting and XML feeds enable Bounty to present the right offers to the right customers at precisely the right time, bringing online and offline together. Web analytics and marketing optimisation company Webtrends today announced it is helping the UK's leading parenting club, Bounty (www.bounty.com), to increase its online sales through improvements in the way it manages its customer data. With over 90 per cent coverage of the market for new families and families-to-be, Bounty uses a variety of channels, from podcasts to product samples through to direct mail and online competitions, to promote a range of products from leading brands. Targeting the right people with the right products and offers has been one of the keys to its phenomenal success; the Bounty website is one of its key channels.

Marketing News: Webtrends consumer survey reveals social media Rules of Engagement

Three in four people (85%) under the age of 35 welcome brands on sites such as Facebook, Twitter and Youtube, as proved by the Rules of Engagement survey commissioned by web analytics and marketing intelligence specialist Webtrends. The survey also found that more than two thirds of the people (67%) who use Twitter every day expect brands to use social media to either understand customers (67%), provide better service for those customers (58%), involve users in the design of future goods and services (52%), discuss market issues (55%) or to draw attention to new products and initiatives (64%).

Marketing News: ExactTarget Launches Enterprise-Level Twitter Integration for Email Marketing

On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter this week, giving marketers a solution to automatically generate Tweets based on email content. The integration enables marketers to select content in an ExactTarget-powered email and trigger a Tweet and a direct message to followers automatically when the email is sent. "The Twitter integration allows marketers a means of simply and successfully harnessing the power of social media. With many companies still deliberating on the best way to engage with consumers in a social media environment, this allows marketers to adopt a process-based approach to enhancing the interactivity of an email marketing campaign, while creating a meaningful dialogue with customers," said Peter McCormick, general manager and co-founder of ExactTarget.

Marketing News: UK Marketers Lead the World in Multi-Channel Marketing

Yet only one third (29%) understand how their customers actually behave across multiple channels. A recent survey, commissioned by email and marketing solutions provider Exact Target, found that almost 70% of UK marketers demonstrate a significantly higher understanding of multi-channel marketing than any other country. But despite higher levels of awareness than their counterparts overseas, they are still struggling to address customers via the most effective channels. "UK marketers are harnessing the power of multi-channel messaging more frequently than marketers in any other country," said Peter McCormick, general manager and co-founder of ExactTarget. "However, much like their contemporaries in the United States, UK marketers often mistake consumers' personal communication preferences with their marketing communication preferences."

Marketing News: How to Retain the Loyalty of the Credit-Crunched Customer

Leading loyalty specialist The Logic Group advises business of the key characteristics of a successful loyalty programmes. As UK businesses struggle to retain the custom of credit-crunched consumers, loyalty specialist The Logic Group is today revealing important guidelines on how to initiate a successful customer loyalty programme. The essential principles are being released in response to a Logic Group and Ipsos MORI survey of 2,000 consumers*, which revealed that 46% of Britons feel they are not part of a loyalty programme. Furthermore, those that were part of a scheme felt indifferent about them; in the retail sector 51% felt 'fairly satisfied' with the benefits of schemes, while only 24% in retail and 13% in financial services described themselves as 'very satisfied'.