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Company Details

Pure360

Pure360
Unit A-D Lvl 7 South, New England House
New England Street
Brighton
East Sussex
BN1 4GH
United Kingdom

Phone
0844 586 0001

Fax

Web Address
http://www.pure360.com

Marketing News: Sunny Weather Can Double Effectiveness of Marketing Campaigns

Monitoring specific campaign trends is key to success

Marketing News: Email Marketing: Is Trust Based On Text?

How do you get recipients to open your email marketing campaigns? Are they adding you to their 'safe' senders list? Andy Thorpe, one of Pure360's email experts, provides his insight and gives us a quick guide to using 'Trust Earning Text'.

Marketing News: Pure360, Email Design Made Easy

Great email design is key to a successful email marketing campaign. Andy Thorpe, email expert at Pure360, outlines his top design tips for an effective email campaign.

Marketing News: Marketers Are Doing It For Themselves

Pure360 is today putting control firmly in the hands of email marketers with the launch of Automations, a highly intuitive tool that enables the planning and delivery of sophisticated, automated email marketing campaigns without the need for techies. Automations, a key feature within the new version of Pure360's email marketing platform, has been designed to make automated campaigns work much harder for marketers, but with minimum work. Its intuitive interface makes it easy to send emails automatically in response to specific events and it allows more accurate segmentation and targeting than ever, based on periods before, after, or on the anniversary of multiple dates. "We've supercharged the latest version of PureResponse with the incorporation of Automations", said Adam Bambrough, Product & Experience Manager at Pure360. "This new feature will dramatically improve marketers' ability to engage with customers by delivering tailored campaigns automatically from the moment customer

Marketing News: Pure360 research reveals that consumer behaviour is far from predictable

Relying on 'gut instinct' will lead marketers astray * Employees less likely to open marketing emails during lunch than at any other time of the day * Marketers can capitalise on consumers' desire for a morning boost * Afternoon apathy leaves workers looking for 'life-changing' opportunities New research by leading email marketing provider Pure360 reveals that marketing professionals cannot rely on 'gut instinct' when it comes to email marketing. Pure360 analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray. Contrary to popular assumptions, the volume of marketing emails opened drops markedly during the lunch hour. A mere 9% of the emails sent were opened between noon and 2pm, with 62% of those opened being news or magazine alerts rather than promotions on goods or services.