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Company Details
RealWire
Unit 1
Exchange Close,
North Hykeham
Lincoln
LN6 3TR
United Kingdom
Phone
01522 883640
Fax
Web Address
http://www.realwire.com
Marketing News: Confirmit Attributes 85% New Business Revenue Growth to Rise of Customer-Centric Strategies
New York, NY and Oslo, Norway: 17 August 2010: Confirmit, the largest global software vendor for Customer Feedback, Employee Feedback and Market Research announces its 2010 second quarter results. Double-digit revenue growth continued this quarter, fueled by business from both new and existing customers.
"In this quarter, we've achieved an impressive 85% revenue growth from new clients compared to the corresponding quarter in 2009," comments Henning Hansen, President and CEO, Confirmit.(pictured) "In addition, we've also seen significant growth from existing customers, who wish to further expand their feedback programs across the enterprise."
Leslie Ponting, MIS Senior Manager at Elsevier notes, "At Elsevier in the UK, we've been using Confirmit for both Web and IVR customer feedback for some time and it's changed the way we collect, manage and respond to feedback. In Q2 we began rollout of this program in Asia Pacific, and a pilot in the US and expect the same great results in
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Marketing News: Econsultancy announce the seventh annual Future of Digital Marketing conference, 16th June 2010 at the Congress Centre, London.
The world's leading digital marketing practitioners will gather in London once again to share their knowledge and insight with their marketing peers at Econsultancy's Future of Digital Marketing conference. Speakers from brands including Sky, Tesco, BT and Auto Trader will share their vision of the future for digital media, along with practical insights into conceiving and executing world-class marketing campaigns.
Econsultancy CEO Ashley Friedlein comments: "The Future of Digital Marketing (FODM to its friends) is all about the emerging ideas and opportunities that will break over the next 6-18 months – far enough out to show significant changes but close enough that you need to act now to prepare".
The event will be focused around three key topics – mobile, social and data/technology, with confirmed speakers including Gerd Leonard (Media Futures Group), Rowan Gormley (Naked Wines), Maz Nadjm (Sky) and Tom Savigar (The Future Laboratory).
FODM is supported by ExactTarget, t
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Marketing News: Lyris Customer Conference Shares Insight on the Future of Online Marketing Measurement and Messaging
Lyris, the online marketing expert, today announced it will be hosting its customer conference, Lyris Conference 2010: "The Future of Measurement and Messaging and How to Act on It," on 20 May, 2010 at King's Place in central London. The conference will feature keynote presentations and seminar sessions from Lyris customers and industry experts.
"Online marketers are increasingly recognising the importance of delivering targeted and personalised communications to drive customer awareness and loyalty," said James Meers, Lyris Conference 2010 presenter and business development manager at The British Museum Company. "The Lyris Conference 2010 provides the ideal forum for online marketers to discuss best practice strategies for creating successful campaigns that that move the customer dial and deliver bottom line results."
"In today's crowded online marketing environment, marketers who are able to rise above the noise with dynamic, relevant and timely content will succeed," said Mat
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Marketing News: Vision+Media brings back Visionary Sessions
Vision+Media launches a new series of future focused events, designed specifically for the North West's digital and creative professionals. The schedule of 10 Visionary Sessions promise to inspire, inform and educate those working in the industry, while providing access to the latest technology, trailblazing innovations and inspirational leaders.
The half day events will take place across the North West and have been created to provide valuable future insight for those working in TV, Radio, Publishing, Music, Games, Film and Digital & Creative Services.
Lindsey Gayle Taylor, Manager, Digital and Creative Services at Vision+Media comments: "In 2009 we delivered 17 Visionary Sessions, which were attended by over 600 industry professionals. However, due to the lightening speed at which the digital and creative sectors are changing, we have created a brand new schedule of events that promise to address the challenges that people are facing now and in the near future.
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Marketing News: Global Marketing and Technology agency LBi to host Cannes workshop based on navigating the complexities of a global advertising brief
Mentors for the session orchestrated by Laurent Ezekiel, LBi's Worldwide Client Services Director will include Emma Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand strategy, O2, Jason Goodman, Chief Executive officer, Albion and Kieron Matthews, Marketing Director, IAB (Internet Advertising Bureau).
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Marketing News: Top Brands Hit Rock Bottom for Multi-channel Customer Service
A new report reveals that UK organisations, including top brands and local government, have hit rock bottom in their delivery of multi-channel customer service. The nGenera Online Customer Service Index, based on a mystery shopper study of 100 major brands in the UK, reveals an average score of just 33% for effective customer service provided through website help sections, emails and live chat. Only 3% offered a full multi-channel service comprising email, an online help section and web chat.
The benchmark study – available to download at http://cim.ngenera.com/onlinecustomerservice – assessed the availability of multi-channel communication, the timeliness and personalisation of responses, as well as the clarity and accuracy of information provided. Companies were selected from five sectors: retail, financial services, local government, utilities, travel and leisure, with each awarded a score out of 100.
Overall, retail was the best performing sector for multi-channel custom
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Marketing News: Significant new product release helps enterprises achieve ROI on social business strategies with new social channels and enhancements to existing channels
Significant new product release helps enterprises achieve ROI on social business strategies with new social channels and enhancements to existing channels
nGenera Customer Interaction Management (CIM), a provider of next-generation customer experience software solutions, today released nGen CIM 9. The updated suite of customer interaction management tools now includes new nGen Communityand nGen Social Media tools, which enable customers to share knowledge online and brands to engage with customers on social media channels.
nGen CIM 9 enables organisations to deliver a superior experience in the time of the social customer and enhances nGenera CIM's core channels: nGen Knowledgebase, nGen Email, andnGen Chat. Highlights for this significant new release include:
nGen Social Media: Contact centres can now listen, interpret, and respond to conversations across popular social networks such as Twitter, Facebook, and YouTube. nGen Social Media swiftly identifies chatter, prioritis
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Marketing News: New Brand Tribalism launches to help brands create competitive advantage and improve business performance through unified brand tribes
Today marks the launch of New Brand Tribalism (NBT), the world's first consultancy specifically designed to help brands unify their brand tribes, enabling them to create new value at the heart of their businesses for competitive advantage and business performance.
Brand tribes consist of groups of people connected to each other through their shared belief in the culture of the brand of their choice. As consumers and employees, people already belong to many brand tribes – whether it's being an Apple iPhone devotee, a supporter of Barack Obama or even a fan of the Twilight phenomenon, successful brand tribes are all around to see.
Faced with crowded markets, flat growth and growing cynicism, the most effective organisational tribe of the 21st Century is a single, united brand tribe.
Known as New Brand Tribalism, successful New Brand Tribes don't need to have the best customer service, they don't even have to have the best products – but they must have authenticity, a clear ide
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Marketing News: Confirmit Boasts Unprecedented New Business Growth in 2009
Confirmit, the leading global software vendor for Customer Feedback, Employee Feedback and Market Research announces record-breaking new business in 2009. Over the past year, Confirmit achieved more revenue from new customers than any previous year in the company's history, and experienced its highest quarterly revenue during the fourth quarter.
"2009 was an outstanding year for Confirmit, from both product development and financial perspectives," said Henning Hansen, President and CEO, Confirmit. "Our industry-leading product release gave several new clients the confidence to sign seven-figure USD contracts with Confirmit, enabling the company to achieve double-digit EBIT margins for the year despite the challenging financial environment."
Launched in January 2009, the Confirmit Horizons platform fueled Confirmit's unprecedented 2009 growth. The huge success of this first fully on-demand, multi-channel platform for feedback and Market Research applications yielded record number
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Marketing News: SDL : Company strengthens brand with consolidated naming of divisions
Maidenhead, UK – 25 January 2010 – SDL, the leading provider of Global Information Management solutions, announced today consolidated branding to signal the growing recognition of the company's technology leadership in managing global content.
Through a series of strategic acquisitions and research and development investment, SDL has expanded its technology footprint from Language Technology into Structured Content Technologies, Web Content Management and most recently eCommerce Technologies. To signal SDL's end-to-end platform for managing the content lifecycle, the company is launching a new consolidated brand.
As of today, all business units in SDL, including SDL Tridion, SDL XySoft and SDL TRADOS Technologies, SDL Enterprise Technologies and SDL Language Services, will be referred to as divisions of SDL in a move to unify the SDL brand.
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Marketing News: Weapon7 : Explore what Christmas means to Brits in 2009
Integrated agency Weapon7 is set to launch 'Rehab Reindeer', an interactive real-time website celebrating the lead up to Christmas.
The site, running until Christmas Eve, the online experience sees a man, dressed in a reindeer costume and living in one room, continually filmed by a webcam.
The somewhat disillusioned reindeer, invites users to engage with him via telephone or text, helping him to understand the meaning and significance of the festive holiday. Broadcast live, the interactive device encourages an open conversation exploring what Christmas means to British people in 2009.
An industry first, the agency Christmas card that boasts 17 hours of coverage, examines the idea of Christmas without a script and with all topics for content steered by the public on an ongoing, real-time basis.
A living mechanism acting out Britain's thoughts and feelings towards the national holiday, the emotional and mental wellbeing and eventual outcome of the reindeer lies purely in
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Marketing News: Tesco, first direct, IBM and eBay named among Econsultancy 2009 Innovation Awards winners
Tesco.com won the award for Innovation in Email Marketing for its campaigns which provided personalised shopping lists to customers based on their in-store and online purchase history.
IBM won the Innovation in B2B Digital Marketing award for its augmented reality mobile phone technology which enhanced the Wimbledon experience by providing useful data about the tennis tournament as well as information which helped people to avoid queues.
The same technology, called Seer, earned IBM a commendation in the Most Innovative New Technology category.
eBay Partner Network won the Affiliate Marketing award for breaking away from the traditional affiliate cost-per-acquisition payment model and launching a new "quality based" Cost Per Click (CPC) payout method.
Entries were judged by an international panel from companies known for innovation such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke, as well as digital gurus
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Marketing News: dotDigital Group Ranked 284th Fastest Growing Technology Company on the Deloitte Technology Fast 500 EMEA 2009
Digital marketing company jumps 174 places in a year.
The dotDigital Group PLC today announced that it ranked number 284 on the Deloitte Technology Fast 500 EMEA 2009, a ranking of the 500 fastest growing technology companies in EMEA, based on percentage revenue growth over five years. The full service digital marketing company, which is quoted on the PLUS market, grew 607% during this period, having put in place an organic growth strategy that has achieved outstanding levels of sales, profit and market share improvement.
Over the last three years, the dotDigital Group PLC has transformed itself from a niche website design agency and email service provider into one of the UK's leading full service digital marketing agencies. In that time, a series of new business units have been created and the Group is now made up of four main brands: dotMailer, dotCommerce, dotEditor and dotAgency.
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Marketing News: Confirmit Announces Creation of 'Confirmit Flex' to Extend Platform Functionality
…New development platform enables fast creation of new applications..
Confirmit, the leading global vendor of software for Customer Feedback, Employee Feedback and Market Research, has announced the creation of Confirmit Flex, an innovative new framework that will enable Confirmit, its customers and partners to quickly create new applications for the platform. The framework opens up the Confirmit platform to new developments that take advantage of the latest data collection methods, design technologies and reporting requirements.
Pat Molloy, Chief Strategy Officer at Confirmit explains: "Confirmit Flex is a huge new step for the platform. Our standard development cycle ensures the consistently high performance, security and scalability of the platform, but until now didn't allow for the speed of change that customers sometimes demand. With Confirmit Flex, we've created a way of building fast, agile 'speedboats' to run alongside the 'super tanker' that is the Confirmit platform."
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Marketing News: LBi extends global partnership with Vamosa to deliver enterprise content governance
Partnership offers Web content analysis, migration, governance, accessibility and brand monitoring.
LBi, the number one digital marketing agency, today announced a partnership with Vamosa, a provider of software and solutions for enterprise content governance (ECoG), enabling it to establish and maintain governance of its clients' online brands. LBi was rated number one marketing agency in the UK in both New Media Age Magazine's Top 100 League Table and the Marketing Magazine's Top 100 League Table.
LBi's customers will now benefit from Vamosa's latest solution, Vamosa Check and Fix — the worlds only Web monitoring tool that automatically fixes Web content to guarantee governance, accessibility and brand monitoring.
With this new addition LBi can offer its clients a Web Governance service to monitor and maintain the content quality of their Web sites.
The agency already uses Vamosa Content Migrator for simple, automated, Web content and document migration and Vamosa Cont
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Marketing News: dotDigital Wins Growth Strategy Of The Year At National Business Awards
dotDigital Group PLC has won the Business Link Growth Strategy of the Year Award at the 2009 National Business Awards. The full service digital marketing company, which is quoted on the PLUS market, was recognised for its organic growth strategy that has achieved outstanding levels of sales, profit and market share improvement.
The dotDigital Group has recently announced strong growth figures for 2008-09, despite a challenging economic climate. The Group revealed a revenue increase of 91% to £4.7m, driven by an aggressive expansion and new business strategy. Customer numbers increased 113% from 1,072 to 2,282 over the last 14 months, with the Group adding a roster of high profile clients including DHL, Kodak, Nationwide and EDF Energy.
Peter Simmonds, CEO of dotDigital Group PLC, said: "In a competitive industry sector, we have consistently demonstrated that we can grow our business by recognising and servicing the needs of our clients and customers. This award is recognition th
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Marketing News: Matches Maximises Online Marketing with Lyris
Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement.
Lyris, Inc., have announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a "tri-messaging" approach, which enables meaningful and measurable dialogue via email, social and mobile channels.
By orchestrating campaigns across these three powerful channels, Matches will be able to build a more engaging and consistent customer experience. In addition, by leveraging Lyris HQ's advanced Web analytics, Matches will have a holistic view of customer engagement and campaign success.
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Marketing News: TextMagic Email to SMS Gateway Now Reaches 220 Countries
TextMagic Gives Companies Fast, Reliable Access to Global Consumer Bases and Staffs with Premium Email to SMS Gateway.
TextMagic announced today the expansion of its premium Email to SMS gateway. The service now offers global SMS coverage, enabling both companies and consumers to send Email to SMS messages in 220 countries. The service, which boasts a 95 percent delivery rate, is available on more than 700 mobile networks, and ideal for texting large groups, sending and receiving SMS alerts, and seamless integration with existing email providers and servers.
"TextMagic's Email to SMS gateway gives companies across the globe a convenient, user-friendly solution to managing their internal and external communications," said Priit Vaikmaa, marketing manager of TextMagic Ltd.
"The Email to SMS service provides an effective medium for sending important text messages to contacts based all over the world in seconds. The service also offers unparalleled flexibility and can be
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Marketing News: Pitney Bowes Business Insight unveils Quocirca White Paper on the Business Benefits of a Customer Communication Management (CCM) Strategy
Pitney Bowes Business Insight (PBBI), a global provider of location and communication intelligence software, data and services, today releases a new report from primary research and analysis company Quocirca, presenting an authoritative understanding on how a Customer Communication Management (CCM) strategy can help businesses to establish more profitable customer relationships.
Sponsored by PBBI, the independent report provides digestible insight into the value of a CCM strategy as a means to enable effective, unified, multi-channel, inbound and outbound customer communications. The report is now available for free download at: http://go.pbinsight.com/quocirca.
"Through streamlining the communication process at each customer touch point, a CCM strategy can uncover significant opportunities for realising lower costs, greater operational efficiencies and improved customer experience," said Laurence O'Hagan, Global Portfolio Director for CCM, Pitney Bowes Business Insight.
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