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Marketing News: Struq appoints Antony Mures

Former head of sales at Criteo, Antony Mures, joins Struq as commercial director

Marketing News: Nudge Social Media appointed by JustGiving to deliver the next generation Facebook application

JustGiving, the world's largest online charity fundraising platform, has appointed Nudge Social Media to deliver the next iteration of its Facebook application, designed to improve fundraising for UK charities.

Marketing News: Nudge Social Media Joins The Facebook® Preferred Developer Consultant Program

Nudge today announced that it has been selected to join Facebook's Preferred Developer Consultant Program. The recommendation stems from a number of successful and engaging applications developed by Nudge for brands including Sony Playstation, Tango and Domino's Pizza.

Marketing News: Nudge Releases Search For Perfect on Facebook

Social search engine application developed by Nudge Social Media enables users to improve their news feed results by finding only the best stories recommended by friends

Marketing News: Laura Ashley implements TagMan to improve online sales tracking

Fashion and home furnishings retailer Laura Ashley is to implement TagMan, the single tag online tracking system, to track online sales and manage the tags on Lauraashley.com.

Marketing News: TagMan Closes $1.3 Million First-Round Investment

TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100.

Marketing News: A new free video website www.parentchannel.tv is being launched to offer parents expert advice on raising children.

A consortium of experts from the voluntary and private sectors have come together to develop an online video information service for parents, funded by the Department for Children, Schools and Families (DCSF).

Marketing News: Tug Appoints New Account Director To Head Up Client Planning Division

Tug, the search marketing agency, has appointed Faye Farman to head its client service and strategic search planning division. Faye will be working directly with major clients as campaign strategist to grow both agency and client relationships, ensuring that the company continues to deliver the highest quality of work and results for its clients.

Marketing News: How Xcite Digital Changed P&K Recruitments Marketing And Design To Win New Business Online

Case study illustrates how Xcite Digital increased the awareness of P&K Recruitment in the market and drive in more recruitment leads.

Marketing News: Search Engine Strategies (SES) Announces Newcomer Programme for London 2010

Search Engine Strategies (SES) today announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.

Marketing News: Merlin Entertainments Group Appoints Tug to Market Its LEGOLAND® Discovery Centres

, the global visitor attraction operator, has appointed search marketing agency Tug (www.tugsearch.co.uk) to manage a multilingual online search campaign for its LEGOLAND® Discovery Centres.

Marketing News: Merlin Entertainments Group Appoints Tug To Manage Its International SEM Campaign For The Dungeons

Merlin Entertainments Group, the global visitor attraction operator behind some of the World's leading attractions, has appointed digital media agency Tug to manage its online campaign for The Dungeons. Merlin Entertainments Group, the World's second largest visitor attraction operator, with brands such as LEGOLAND, Chessington World of Adventures and Zoo, and Madame Tussauds among its portfolio, will be working with Tug to increase revenue across its Dungeons venues in UK cities (London, Edinburgh and York) as well as The Dungeons in Hamburg and Amsterdam. Tug will initially be optimising the Dungeon's new websites in the first steps to improve natural traffic volumes. The new sites are scheduled to go live in December 09. Tug will then roll out an SEO and PPC campaign across the five venue sites. The campaign will focus on driving sales through its online channel on lower attendance days while reducing promotional activity for busier days. Prime audiences will be peopl

Marketing News: Nudge Social Media Appoints Rising Star In Youth-Focused Marketing

Nudge Social Media, the social media agency, has appointed renowned software developer Shih-Oon Liong. Liong will be responsible for delivering a wide array of social media projects for the company's expanding portfolio of major brand clients.

Marketing News: Ex Yahoo Product Manager Garry Webb Joins Xcite Digital As Project Manager

Xcite Digital, the digital marketing specialist, has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company's digital marketing and e-commerce campaigns. Webb is a digital marketing and sales specialist, having managed Yahoo's portfolio of search and shopping products in the UK, including the European video platform and Media distribution CMS. Prior to Yahoo Webb worked in online technical roles for many years and has a strong focus on usability and processes. He will now drive Xcite digitals campaigns for its clients in the recruitment, property and e-commerce sectors, focusing on developing digital marketing projects (pay per click and organic SEO) as well as ecommerce system design. Xcite Digital's managing director Rob Walker said: "We're absolutely delighted to have Garry on board. His experience and skills are ideal for taking Xcite Digital's client services to the next level and his arrival is testament to the reputation of the

Marketing News: Virgin Atlantic appoints TagMan for campaign tracking and tag management

Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. The company has appointed TagMan as its global 'container tag', a single page tag that houses all the tags used to track Virgin Atlantic's online campaigns, including display, paid and natural search, affiliates and email. Veronica Brown, e-commerce commercial manager at Virgin Atlantic, said: We are pleased to be working with Tagman as this system will enable Virgin Atlantic to add, edit and remove tracking tags more efficiently and, in so doing, save huge amounts of time and energy in the implementation and management of campaigns. The system will also allow Virgin Atlantic and its partners to see the entire path to conversion that any user takes to buying from one of its sites. Brown said this will enable them to be smarter about how they apportion future spend and 'deduplicate' betwe

Marketing News: Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US.

Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US. Brinkworth is the former VP of business development for international digital sales house AdGent 007, based in New York. Prior to AdGent 007, he was media director for emitch, Australia's largest digital media agency, controlling budgets for the market's biggest advertisers, and interactive media manager for digital media agency Outrider, based in London.

Marketing News: Search Engine Strategies Returns to Germany for 7th Time with SES Berlin Conference & Expo on 24-25 November 2009

Incisive Media today announced that Search Engine Strategies will return to Germany for the 7th time with the SES Berlin Conference & Expo on 24-25 November 2009. The German event is focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO), and will be held at the Crowne Plaza Berlin City Centre. For more details, go to www.SearchEngineStrategies.com/berlin. SES is the leading global event for education in online marketing and advertising, including search (SEM/SEO). Organised and hosted by Thomas Bindl, one of Europe's leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their businesses and provide a forum for delegates to communicate with the search engines themselves.

Marketing News: TV Genius Partners With Mirifice To Deliver Full Solution Set Top Box Remote Record Technology

TV Genius, the TV and video search specialist, has announced a formal partnership with broadcast technology company Mirifice. The agreement will enable TV Genius and Mirifice to offer a single vendor solution for remote record from set-top box software, electronic programme guide and search platform to deliver a full remote record solution. The service will enable users to programme their set-top boxes from any location via the web or their mobile phone: they will be able to record programmes and set reminders using a simple interface.