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Marketing News: SPINNAKER APPOINTS NEW CREATIVE TEAM

Spinnaker, one of the UK's leading digital and direct response marketing agencies, has strengthened its creative offering with the appointment of a new creative team. Charlotte Burn-Callander and Tom Bellamy join Spinnaker this month and will answer to Clare Winter, Spinnaker's Creative Director.

Marketing News: HiPP Organic airs its first ever TV ad

HiPP Organic's creative agency, Spinnaker, has created HiPP's first ever TV ad to promote its new organic Follow on Milk. The 10 second spot will air on 19th April and signals the first time that HiPP Organic has advertised any of its products on television.

Marketing News: PURPLE HIRES NEW DIGITAL RESOURCER

Purple, the leading recruitment consultant for the UK creative sector, has appointed David Finlay in the role of Resourcer.

Marketing News: SPINNAKER BEGINS 2010 WITH NEW HIRINGS

Spinnaker, one of the UK's leading integrated direct response marketing agencies, has made a raft of new hirings signalling an optimistic start to 2010. The first three appointments to be announced are for two new members of the account management team and a new Creative Services Manager.

Marketing News: Ex 1HQ team launch new brand consultancy, Brand Potential

Mary Say, Tom Lovett and Chris Molloy, previously Managing Partner, Commercial Director and Head of Insight respectively at 1HQ, have formed Brand Potential, a new brand consultancy with a focus on 'brand acceleration', particularly poignant in the current economic climate.

Marketing News: SPINNAKER WINS SCHOOL FOOD TRUST CAMPAIGN

Spinnaker has won a new campaign for the School Food Trust, targeted at school children in England, following a three-way pitch. The School Food Trust (SFT) was established in 2005 to promote the education and health of children and young people and improve the quality of food in schools.

Marketing News: IMEX APPOINTS SPINNAKER AS ITS FIRST EVER DM AGENCY

IMEX, the worldwide exhibition for incentive travel, meetings and events, has appointed integrated agency Spinnaker following a two way pitch process. The IMEX exhibition runs over three days in Frankfurt, Germany and plays host to 3,500 exhibitors from 157 different countries. Exhibitors represent national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers and trade associations amongst others. Over 3,700 hosted buyers (who travel and stay free as guests of the organisers) from around 60 world markets also visited the exhibition in 2009, contributing to a total of almost 9,000 visitors for the show's busiest three days in its seven year history.

Marketing News: PURPLE APPOINTS NEW DIGITAL CONSULTANT

Purple, leading recruitment consultant for the UK creative sector, has made a new appointment on its digital creative desk. Maia Williams begins at Purple this week and will be responsible for digital roles including Web Designers, Creative Teams, Art Directors and Copywriters. Toby Thwaites, Director at Purple said: Maia has relevant work experience but also a crucial understanding of the creative candidates she'll be dealing with through her time at Central Saint Martins. We're delighted she's joining us and we're happy to see continued growth across the digital sector.

Marketing News: TOURISM IRELAND APPOINTS SPINNAKER

Spinnaker, the leading integrated direct and digital marketing agency, has won a tactical project from Tourism Ireland following a three way pitch. The project will feature a direct mail pack incorporating the line "The All Singing, All Dancing Business Destination", due to drop in early October. It will be sent to around 6000 conference and event planners and will highlight Ireland as a great place to do business. The mailer will also encourage them to consider Ireland as a potential place for their conferences and talks about the great 'Special Offer' hotel and delegate rates that Tourism Ireland is offering, for example 24 hour hotel rates from £70 and day delegate rates from £22.50. The mailer also encourages recipients to visit www.irelandinspires.co.uk/offers for further information.

Marketing News: Healthy refresh for AXA PPP Healthcare website

AXA PPP healthcare – one of the UK's leading medical insurers – has revamped its website (www.axappphealthcare.co.uk), improving access and functionality. The redesign reflects AXA's recently launched brand promise 'redefining / standards' and aims to reflect this in every visitor's online journey. To improve the site's appeal and functionality, AXA PPP went back to basics, undertaking extensive structured user research to help it better understand consumers' preferences and concerns. Their feedback has been instrumental in helping the healthcare insurer to develop a more accessible, simpler-to-navigate platform. AXA PPP's head of e-Business, Richard Cooper, said: 'To make the site more engaging, we have employed strong imagery, creating visual connections that reflect our brand values, whilst ensuring there is a clear call to action at each step of the visitor's journey. 'We have also reviewed and tailored our content to ensure we maintain our strong search positions.'

Marketing News: Agency:2 takes Social Media Expertise to the US with opening of new San Francisco office

agency:2, the successful UK social media agency, is to open its first office outside the UK. It has chosen to open in San Francisco. Following two successful years of operations for global brands in Britain, agency:2, the UK's original social media agency, is to open its doors in San Francisco. The new office will be established by Ian Brown, a former colleague of Joel Davis, founder of agency:2. They worked together on the client side for eFinancialCareers, one of the world's largest job boards. agency:2 was established in London in 2007 and was the first agency to use the term "Social Media Agency". The agency promotes brands within influential user-generated sites and delivers measurability through the use of a proprietary Social Media Tracking Tool. agency:2's client list currently includes global brands such as Microsoft, Mastercard, HP and Dow Jones.

Marketing News: AXA UK appoints new Marketing Director

AXA UK has appointed Cheryl Toner as Group Marketing and Communication Director as Olivier Mariée, the incumbent director, takes up the global role of Group Marketing and Distribution Director based at AXA's headquarters in Paris. Toner will take up her new role from 1 November, reporting directly to Nicolas Moreau, Group Chief Executive of AXA UK, and will become a member of the AXA UK Executive Committee. Toner will lead the overall development and implementation of the marketing, brand and communication strategies to ensure that AXA realises its ambitions to become the trusted market leader for its distributors and customers in the UK and in Ireland. Toner is currently AXA UK's Strategic Marketing Director responsible for marketing strategy and planning, customer insight and segmentation as well as for customer and distributor satisfaction programmes and tracking.

Marketing News: PURPLE LAUNCHES 'PURPLE PAYBACK' - AN INNOVATIVE NEW CLIENT REWARD SCHEME

Purple, the UK's leading creative sector recruitment consultancy, is set to introduce what is believed to be the first of its kind - a scheme to reward clients for referring Purple's recruitment services. Should the referral result in the placement of a permanent role, Purple will pay £250 towards its placement fee as well as £250 to the referee.Toby Thwaites, Director at Purple said: We believe in investing in client service and keeping our levels of service as high as they can be - this initiative is an extension of that belief. Our clients are generally loyal to us anyway but we think it is fair to recognise and reward that loyalty. The launch of Purple Payback is being supported by a marketing push created by Leeds-based integrated communications agency, Turn Key. This included printed materials and online promotion to complement a targeted e-mail marketing campaign to Purple's database of successful UK agencies.

Marketing News: SPINNAKER CREATES ONLINE CAMPAIGN FOR SONY PICTURES' DISTRICT 9

Sony Pictures Releasing is due to open the Peter Jackson-produced film District 9 in the UK on Friday 4th September and Spinnaker has created both seeding activity and an online campaign for the film's release. The film recently opened in the US at No 1. To reflect the real life documentary feel of the film and bring the alien Sci-Fi content to life Spinnaker, who work across all of Sony's UK releases, has set up a phone line for human beings to call and report non-human activity – as part of the seeding phase. The phone line is being promoted via the Google Ad Network, on press releases and via email signatures from the Sony Pictures team. Since the line went live there have been hundreds of callers leaving messages about alien sightings in the UK.

Marketing News: SPINNAKER'S MILLION MEALS CAMPAIGN FINDS WINNER FOR SCHOOL FOOD TRUST

Lancashire pupil's surprise as design project transforms the way school meals are promoted to school children nationwide 12 year old Laura Doherty, a pupil at Haslingden High School, Lancashire has won the inaugural School Food Trust Million Meals campaign competition. Laura entered her innovative poster design into the national competition which was devised by leading UK design and marketing agency Spinnaker. It called on pupils across the country to help design an advertising campaign which would encourage a million more school children to enjoy a healthy school meal every day by 2010. The School Food Trust's Million Meals campaign is at the forefront of the work to increase school meal take up in schools nationwide and through that it aims to improve the health and wellbeing of school children. www.schoolfoodtrust.org.uk/millionmeals www.spinnakerdirect.co.uk