Marketing News from Valassis Ltd from Marketing Clout

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Company Details

Valassis Ltd

Weldon House
Corby Gate Business Park
Priors Haw Road
Corby
NN17 5JG
United Kingdom

Phone
+44 (0)1932 578800

Fax

Web Address
www.valassis.co.uk

Marketing News: Westons Cider expands marketing armoury with coupons from Valassis

Westons delivers a call to action to build long term loyalty to brand

Marketing News: Northumbrian Fine Foods launches 'Geobar' coupon campaign with Valassis

Coupon campaign to run in Cosmopolitan and Good Housekeeping to deliver discounts direct to the consumer

Marketing News: Consumers continue to use coupons to cut costs, and now they're turning digital according to new research from Valassis

Internet and mobile coupons are gaining popularity in the UK

Marketing News: Valassis delivers Glorious!™ coupon campaigns for TSC Foods

TSC Foods drives sales of award-winning soups with 50p coupon campaigns

Marketing News: ADAGIO TEAS SELECTS VALASSIS TO LAUNCH FIRST OFFLINE MARKETING CAMPAIGN

Adagio drives offline sales with 20p on-pack coupons

Marketing News: Promotions and Incentives : Valassis appoints General Manager in Belgium

Valassis Ltd today announces the appointment of Jean Jacques Aussems as general manager of Valassis, Belgium. The new role will see Aussems defining the strategy for Valassis' Belgian business, working in conjunction with the managing director of Valassis Europe, Charles D'Oyly. Aussems has been tasked with devising and implementing plans for the launch of Valassis' coupon clearing business in Belgium in August 2010, and establishing its presence in Belgium by developing a strong network among key decision-makers in retailer and manufacturer organisations. Commenting on his appointment, Aussems says, "I have joined Valassis at an exciting time of European growth, which I am keen to replicate here in Belgium. The potential for retailers and manufacturers to use coupons to promote trial and increased sales is significant as evidenced by growth in coupon usage in other markets. I am looking forward to leading a team that will maximise our customers' promotional investments

Marketing News: STILETTO FOODS SELECTS VALASSIS TO SUPPORT LAUNCH OF MRS CRIMBLES GLUTEN-FREE BREAD

Stiletto uses 50p off coupon campaign to drive trials and increase sales

Marketing News: MARCUS LEEK APPOINTED FINANCIAL DIRECTOR OF VALASSIS LTD

Marcus Leek has been appointed financial director of Valassis Ltd, to drive forward the UK commercial offering whilst supporting the company's ambitious plans for European growth. Leek's appointment follows the recent promotion of Charles D'Oyly from managing director of Valassis Ltd to managing director of Valassis Europe, as the company looks to leverage its strong position and unique perspective on the European market.

Marketing News: Ambassadors of Nature Babycare to benefit from Valassis Digital Coupon Campaign

Naty selects Valassis to manage digital coupons to support ecological baby hygiene products. Naty, the Swedish company behind the Nature Babycare range of environmentally friendly nappies, wipes and toiletries, is to provide participants in its Ambassador Programme with a series of internet-printable coupons. Being managed by Valassis Ltd, the UK's leading coupon and voucher services provider, this internet coupon campaign falls totally in-line with the company's environmentally friendly stance whilst also encouraging trial and increasing brand awareness. Nature Babycare Ambassadors, who receive exclusive offers from Naty for their own consumption and for distribution to family and friends with babies and small children, will receive a range of offers over the course of a year, from 50% off nappies and pull on pants to £1 off all products and 'buy a pack of nappies, get a pack of wipes free'. Nature Babycare products are sold in Waitrose, Boots, Tesco and Sainsbury's.

Marketing News: spoiltpig coupon campaign from Valassis

Dorset-based farming and food business opts for Valassis to tempt customers into trying its award-winning bacon The coupons give 50p off spoiltpig smoked or unsmoked dry cured back bacon, currently available in some Budgens stores, 320 Morrisons stores across the UK and to be available from some Tesco stores in the autumn, at an RRP of £2.79. The coupon campaign was launched at the Bristol Wine & Food Fair, and has continued at Tasting sessions in Bath and Bristol throughout August. Amanda Streatfeild, marketing director of Denhay Farms Ltd, says, "We are incredibly proud of our new spoiltpig bacon as it is the first bacon we have produced to carry the RSPCA Freedom Food mark. The pigs come from Freedom Food assured British farms and are reared outdoors. We believe that consumers deserve to know that the food they are buying is of the highest standards, not just in terms of quality and taste, but also consistent and humane levels of animal welfare."

Marketing News: Valassis promotes Charles D'Oyly to Managing Director of Valassis Europe

Valassis creates a new role to focus on emerging opportunities in Europe as the use of coupons continues to grow. Valassis today announced that Charles D'Oyly, managing director of Valassis Ltd, has been promoted to managing director of Valassis Europe. The expanded role will see D'Oyly develop emerging opportunities identified within Europe. At the same time he will continue to manage the UK business. D'Oyly was appointed managing director of Valassis Ltd in January 2006, and has successfully developed the business as the UK's leading coupon and voucher services provider.

Marketing News: PizzaExpress encourages people to 'eat out at home' with Valassis voucher campaign

PizzaExpress broadens appeal with £1 and £2 money-off vouchers for new range of 'At Home' pizzas Valassis Ltd, the UK's leading coupon and voucher services provider, today announces that new client PizzaExpress, a leading British restaurant chain, has launched a voucher campaign to promote its new range of 'At Home' pizzas. PizzaExpress is issuing £1 and £2 money-off vouchers to restaurant customers to redeem on the four new pizzas. The vouchers are designed to encourage trial and repeat purchase, and to reward customers for their loyalty to the brand. Peter Joubert, Grocery Development Manager at Pizza Express, says, "For the first time PizzaExpress has created pizzas exclusively for its grocery range. We saw vouchers as an effective means of telling people about the new range, and encouraging them to trial the four new pizzas.

Marketing News: NEW RESEARCH FROM VALASSIS FINDS THAT WEALTHY AB SHOPPERS ARE SEEKING OUT PROMOTIONS TO CUT COSTS

-Promotional responsiveness of shoppers highlights how the recession is tightening its grip across all social classes Key findings: One in three consumers are looking for promotional offers more than they were a year ago 77% say they have used a coupon for supermarket shopping 34% of AB shoppers are stocking up on products on promotion 29% of AB shoppers buy more store branded goods rather than mainstream brands 15% of AB consumers are shopping at discount supermarkets The research found that 31% of consumers across all social classes are looking for promotional offers more than they were a year ago.