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Marketing News: CMW bolsters its Peugeot team

CMW has made two senior appointments to grow its Peugeot team. The agency has hired Rod Jones as group account director and data expert Frank Duck. CMW won the entire Peugeot direct marketing business in 2005 after a five way pitch. Its remit covers new sales and after sales across Peugeot's consumer and business channels.

Marketing News: Aqueduct designs new website for British Red Cross to engage new generation of supporters

Creative communications agency Aqueduct has designed and built the new website for the British Red Cross.

Marketing News: twentysix appoints Liz Cable head of social media

Full-service digital agency twentysix today announced the appointment of Liz Cable as its new head of social media. Liz will be working in partnership with twentysix to drive social media strategy forward for its clients.

Marketing News: Fashion website Missguided appoints the7stars to £1m account

Fast fashion website Missguided has appointed media agency the7stars to its £1m media planning and buying account.

Marketing News: ADCONION TEAMS UP WITH XBOX 360 AND 1GOAL TO BEAT CHILD POVERTY

London, United Kingdom; 14th July 2010: Adconion Media Group, the world's largest independent content monetisation and distribution platform, has teamed up with global marketing communications agency UM to assist charity 1GOAL and Xbox 360 with the 'Education Beats Poverty' campaign.

Marketing News: Brand Learning launches pioneering marketing capability assessment, tracking and benchmarking tool at Oxford Retail Futures Group, Said Business School

Brand Learning, the leading international expert in marketing capability development, has launched a pioneering new tool capable of becoming the new industry standard for marketing capability assessment, tracking and benchmarking.

Marketing News: Brand Learning have announced a new initiative in association with Marketing magazine

Brand Learning, the leading international specialist in marketing capability development, today announced a new initiative in association with Marketing magazine: to offer its series of Academy workshops to help marketers develop the practical knowledge and essential skills they need to succeed and make a tangible business impact - fast.

Marketing News: CMW hires Gayle While as head of digital

CMW has appointed DLKW head of digital Gayle While to the agency.

Marketing News: The perfect fit: Chester Barrie brings in Live & Breathe as retained marketing agency

Chester Barrie, the Savile Row tailoring brand, has appointed creative retail marketing agency Live & Breathe as its marketing agency.

Marketing News: TWENTYSIX CREATES THE FOLLOW-UP TO 'EXTREME GAMER' VIRAL, FOR EPSON PORTABLE PROJECTORS CAMPAIGN

Full-service digital agency twentysix has launched the follow-up to the successful 'Extreme Gamer' viral for Epson that generated over 1 million engagements from the target audience and delivered 9% CPR. The second instalment sees the Extreme Gamer take to the road with his friends around Europe in a custom-made Stealth Gaming Van in an effort to find the best gaming surfaces. The van – fully loaded with the best consoles, an awesome sound system and Epson's cutting edge projectors – takes in Paris, Barcelona and England's South Coast.

Marketing News: Weetabix aims for sales boost with Toy Story 3 promotion

Weetabix, Britain's favourite breakfast cereal, has joined forces with Disney Pixar to launch a Toy Story 3 on-pack promotion. Thousands of Toy Story 3 prizes can be won with an on-pack promotion that will be supported by bespoke national TV advertising from 1st July.

Marketing News: JOOST ANNOUNCES IT IS NOW THE PRE-ROLL ADVERTISING NETWORK OF RECORD AND VIDEO ADVERTISING PLATFORM FOR DEMAND MEDIA

London, United Kingdom – June 16, 2010 – Joost (www.joost.com), the world's largest content distribution and monetisation platform, today announced a global sales and technology partnership with Demand Media. Under the terms of the agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by Adconion's complete suite of online video advertising products and services.

Marketing News: DIALOGUE141 CREATES ON-PACK TASTE CHALLENGE CAMPAIGN FOR CASTELLO BLUE CHEESE

Building on the success of its recent 'Take The Taste Test Challenge' experiential activity, Dialogue141 has created an on-pack promotion for Arla Foods to encourage shoppers to try Castello Blue cheese.

Marketing News: AQUEDUCT DESIGNS NEW ONLINE HOME FOR JOURNEY LATIN AMERICA MAGAZINE TO ENGAGE SILVER SURFERS

Creative communications agency Aqueduct has designed a new website that will take specialist travel company Journey Latin America's customer magazine online for the first time.

Marketing News: Brand Learning appointed as the Marketing Excellence Faculty Partner to UK's top emerging marketing leaders

Brand Learning, the leading international specialist in building marketing excellence, today announced that it has been appointed as a Faculty Partner for the newly launched Marketing Academy Scholarship www.themarketingacademy.org.uk, part of the Marketing Hall of Legends.

Marketing News: Snowball creates campaign to encourage MPs to get serious about diabetes

Diabetes UK has appointed customer management agency, Snowball, to raise awareness of its national 'Get Serious' campaign.

Marketing News: Loewy appoints Will Whitehorn as non-executive chair

Loewy, the fast-growing marketing group, has appointed Will Whitehorn as its new non-executive chairman. He replaces Mark Adams who took up the role in 2007 for a three-year term.

Marketing News: BRANDED TO OVERHAUL BRAND POSITIONING FOR CLINTON CARDS

Branded, the Loewy-owned strategic brand consultancy, has been tasked with undertaking a wide-ranging appraisal of the brand positioning and strategy for greeting cards retailer Clinton Cards.

Marketing News: Soho Square creates campaign to help Dogs Trust rehabilitate neglected dogs

Soho Square has created a fundraising direct-mail campaign for Dogs Trust, the UK's largest dog welfare charity, designed to raise money to help pay for special Training and Behaviour Advisers (TBAs) at every one of its centres.

Marketing News: Soho Square creates campaign to help Dogs Trust rehabilitate neglected dogs

Marketing News: CMW adds retro games to Wispa.co.uk

CMW has created an addition to the Wispa website www.wispa.co.uk. The new Take 5 section invites visitors to the site to take a short break from their daily routine to enjoy two retro arcade video games.

Marketing News: STEVE HARDING NAMED GLOBAL CEO OF OGILVYACTION

Ogilvy & Mather, the global parent company of Ogilvy Group UK, is pleased to announce that Steve Harding will assume the role of Global CEO of OgilvyAction, effective immediately.

Marketing News: JOOST VIDEO NETWORK DEBUTS AT #2 ON COMSCORE'S VIDEO METRIX® "TOP 100 PROPERTIES" REPORT

Adconion (www.adconion.com) announced today that the Joost Video Network has debuted at number 2 in February's comScore Video Metrix® report that lists the "Top 100 Properties". According to the report, the Joost Video Network reaches 67 million unique viewers, or about 38 percent of the total US Internet population who are consuming videos each month.

Marketing News: IHG consolidates global customer marketing agency services

IHG (InterContinental Hotels Group) [Lon: IHG; NYSE; IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that it has consolidated its global customer marketing agency services with Ogilvy & Mather.

Marketing News: OgilvyAction creates 'giant white bunny' campaign for SofLens contact lenses

OgilvyAction has created a European consumer and trade campaign for eye health company Bausch & Lomb to promote its SofLens daily disposable contact lenses – which beyond correcting vision are designed to help eyes see better in the dark.

Marketing News: DIALOGUE141 CREATES TASTE CHALLENGE CAMPAIGN FOR ARLA'S CASTELLO BLUE CHEESE

Dialogue141 has created an experiential taste challenge campaign for Arla Foods to encourage shoppers to try Castello Blue cheese.

Marketing News: China shoots ahead of the US and UK in uptake of social media

Research released today has shown how China is roaring ahead of the US and UK when it comes to use of online social networks.

Marketing News: Lloyd Northover and twentysix responsible for refreshed design council website

Two companies in the Media Square Group, full service digital agency twentysix and branding consultancy Lloyd Northover have redeveloped the website for the Design Council.

Marketing News: Kylie Minogue, Sienna Miller and Claudia Schiffer support Fashion Targets Breast Cancer 2010

Kylie Minogue, Sienna Miller and Claudia Schiffer have today been unveiled in a series of sensational new images, shot by world renowned photographer Mario Testino, to launch Fashion Targets Breast Cancer 2010 (FTBC) - the groundbreaking fundraising campaign from UK charity Breakthrough Breast Cancer.

Marketing News: HOUSE OF FRASER APPOINTS TWENTYSIX FOR WEBSITE OVERHAUL

Leading department store House of Fraser has appointed full-service digital agency twentysix after a five-way competitive pitch.

Marketing News: Hi-Tec commissions Live & Breathe to launch new brand

Global Outdoor and Sports brand HI-TEC has commissioned leading London-based creative retail marketing agency Live & Breathe to help launch its exciting new brand proposition, which is to be launched to consumers for spring/summer 2011.

Marketing News: Five appoints CMW for FlashForward social media campaign

Five has appointed marketing agency CMW to develop a social media-led campaign around one of the broadcaster's biggest new series, FlashForward.

Marketing News: PICTURE PERFECT: TWENTYSIX APPOINTED BY PORTRAIT PHOTOGRAPHY SPECIALISTS VENTURE

Full-service digital agency twentysix has been appointed by Venture, the UK's leading premium portrait photography brand, to design, create and maintain a complete online strategy.

Marketing News: Brand Learning leaps to Top 3 in The Sunday Times Top 100 Best Small Companies

Brand Learning, the leading international specialist consultancy in building marketing capabilities, today announced that it has achieved the coveted third place in The Sunday Times Top 100 Best Companies to Work For list for 2010.

Marketing News: Pioneering consultancy Brand Learning announces five new director appointments

Underlining its sustained growth despite the recession Brand Learning today announced the arrival of five high profile new hires to its marketing consultancy team.

Marketing News: Trebor appoints CMW to minty task

Cadbury has appointed CMW to develop and execute the Trebor digital strategy across its portfolio of gums and mints. The agency will work alongside Fallon and PHD to extend and flex the story of the Mint People that began last year.

Marketing News: CMW appointed to social media launch for new Kellogg's brand

Krave represents two new directions for Kellogg's. Firstly, it's the first time the company has created a cereal exclusively aimed specifically at the youth market (16-25 year olds) and secondly, it's the first time that Kellogg's has embarked on a heavyweight social media campaign to support a brand in the UK. Details of the social media strategy are yet to be revealed however it's expected to build upon the above-the-line brand idea that has been developed by Leo Burnett. CMW's role will be to bring this brand property to life through social media platforms and deliver a deep level of engagement with the core audience of young adults. In addition, the agency has been tasked with expanding the brand's appeal through online advertising and the creation of the Krave microsite.

Marketing News: A Unique Leadership Programme designed for Marketers Offered by The Marketing Society in association with Brand Learning

Senior marketers need to focus more on context and less on content, according to information released today. Marketing managers need to handle the day-to-day job but more senior marketers need also to be able to rise above it, providing the vision and context within which effective decisions are made. They must also engage people and build their capabilities to manage the operational demands of the business. Only then will they be equipped to sit at the top table in their organisations.

Marketing News: THE YEAR OF THE TIGER: EXPOSURE LAUNCHES INTEGRATED CAMPAIGN FOR TIGER BEER

Creative communications agency Exposure has developed an integrated campaign for Tiger Beer. Chinese New Year in February ushers in the Year of the Tiger in the Chinese calendar. The campaign uses this as a hook and challenges consumers to 'discover the secrets of the Year of the Tiger'.

Marketing News: CMW goos digital for Cadburys Creme Egg

Creme Eggs are back on the shelves this month until 4 April. CMW has launched an integrated digital campaign to run in the build up to Easter.

Marketing News: CMW LAUNCHES A NEW DIGITAL PLAYGROUND FOR CADBURY'S WISPA

CMW has launched an all-new Wispa website at www.wispa.co.uk. Cadbury Wispa returned to UK shelves in 2007 in response to overwhelming consumer demand. CMW led design and strategy of the website while digital agency Clusta acted as technical build partner on the project.

Marketing News: DIALOGUE141 CREATES JANUARY CAMPAIGN FOR FIRST DIRECT

Dialogue141 has created a New Year campaign to promote a wide range of product offers for online and telephone bank first direct.

Marketing News: IGNITE WINS TWO MAJOR BRIEFS FOR FIFA CLUB WORLD CUP UAE 2009

Ignite won two pitches from the Local Organising Committee (LOC) of the FIFA Club World Cup UAE: the events programme for the tournament, which includes the opening, closing and awards ceremonies; and the experiential marketing activity around the event, including the design, development and management of the Fan Zones during the tournament. The events programme contract was won after a comprehensive pitch process. Ignite's opening ceremony for the competition – to be held at the Mohamed Bin Zayed Stadium on 9th December – will entertain both the crowd and a global television audience, introduce the participating teams and showcase aspects of Abu Dhabi culture. The closing ceremony, which will be held at Zayed Sports City on the 19th December immediately before the FIFA Club World Cup UAE 2009 Final, will be a celebration of the competition and enhance audience enjoyment and anticipation ahead of the game. The awards ceremony will feature the presentation of the

Marketing News: RSA WINS 'TRAINING PROGRAMME OF THE YEAR' FOR WORK WITH BRAND LEARNING TO DEVELOP MARKETING ACADEMY

RSA (previously Royal Sun Alliance) one of the world's leading multinational insurance groups, together with Brand Learning, the leading international specialist in marketing capability development, triumphed at the Insurance Times Awards held in Birmingham on Friday 4th December. RSA won top honours in the 'Training Programme of the Year' category, for its transformational Marketing Academy, a world-class marketing capability development programme.

Marketing News: CMW CREATES HUMOROUS EVENT TO PROMOTE THE NEW PEUGEOT 3008 CROSSOVER TO B2B AUDIENCE

CMW has developed a novel experience to promote the multi-skilled new Peugeot 3008 Crossover to a key b2b audience of fleet management companies. The agency is targeting sales professionals in the top three companies in the sector, via events in Portsmouth, Cambridge and Newbury in early December, designed to demonstrate the versatility of the 3008, which combines all the virtues of a SUV, MPV and hatchback in one stylish product.

Marketing News: LIVE & BREATHE HIRES FORMER IRIS ACCOUNT DIRECTOR TO BOOST TEAM

Creative retail marketing agency Live & Breathe has appointed Trudie Abel as an account director. She joins the agency from iris, where she worked as a senior account manager handling a global remit for Polar the sports training brand.

Marketing News: Cadbury appoints CMW for Wispa digital task

Cadbury has appointed CMW to work alongside existing agency partners Fallon, PHD and Clusta to develop the new Wispa website. The brief to CMW is to provide Wispa fans with a digital playground that brings them together and provides a platform for participation that reflects the values of the brand.

Marketing News: CMW DIRECT MAIL PACK TAKES THE LANDMARK LOTUS EVORA HEAD TO HEAD WITH PORSCHE

CMW has developed a hard-hitting direct mail pack to promote the Lotus Evora, the first all-new Lotus for 14 years. The pack goes head to head with Porsche, focusing on the Evora's exclusivity and positioning it as a credible alternative to the 911 and Cayman.

Marketing News: Sir Terry Leahy, Tesco, wins Greatest 'Brand Builder' at Marketing Society 50th Anniversary Awards

Supermarket chief bags gong sponsored by Brand Learning. At Monday night's Marketing Society 50th Anniversary Gala Dinner, hosted by Piers Morgan, Sir Terry Leahy, CEO, Tesco was voted unanimously as the greatest 'Brand Builder' hero of the last 50 years. This award, sponsored by Brand Learning, the leading international experts in marketing capability development, was voted for online by Marketing Society Members. Michele McGrath, Partner Brand Learning, comments: "Sir Terry Leahy was a highly deserving winner in this category and we congratulate him on his success." During the evening, the top five Golden Brands from the last 50 years and the top five Marketing Heroes as voted for by Marketing Society members were also revealed. Speaking about Sir Terry, Hugh Burkitt, chief executive of the Marketing Society said "By the brilliance of his understanding of customers and knowing how to make every bit of the marketing mix work a little bit harder, he has made his brand not j

Marketing News: Breakthrough Breast Cancer awards CMW integrated brief for flagship campaign

CMW has been appointed by Breakthrough Breast Cancer to develop its 2010 Fashion Targets Breast Cancer (FTBC) campaign. Over the past 13 years, FTBC has raised over £10.5 million for the charity, which is dedicated to the prevention, treatment and ultimate eradication of the disease. The high profile 2010 campaign will break at the end of March and will feature a heavy-weight outdoor element, online and social media campaign and PR activity. The campaign will play on the heritage of the iconic and much loved brand - putting the target logo centre stage to generate real cut through and maximise awareness. The creative campaign is expected to feature a range of celebrities who will be shot by a world renowned photographer.

Marketing News: Live & Breathe creates new look this Christmas for Early Learning Centre

Creative retail marketing agency Live & Breathe is bringing a unique look to Early Learning Centre windows and POP this Christmas with a campaign that launches in early November nationwide.

Marketing News: CMW CREATES TOY CAR DIRECT MAIL PACK TO PROMOTE NEW PEUGEOT 3008 CROSSOVER

CMW has produced a direct mail pack in the style of toy car packaging to promote the versatile, multi-skilled new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.

Marketing News: Dialogue141 creates 'Jeff or the Ref' football campaign for Coral

Dialogue141 has produced a new promotion for Coral to encourage punters to bet on football and drive footfall in the bookmaker's shops. The 'Jeff or the Ref' campaign offers customers who place four £10 football bets a free scratch card that guarantees them the minimum prize of a free £10 bet as well as bonus rewards of HD televisions, VIP football tickets and free bets of up to £100. Dialogue141 has developed various materials for a full window campaign, as well as internal poster support and staff T-shirts. Window towers and posters show a hand holding up a yellow card with the words 'Free £10 Bet Guaranteed' written in chunky red letters and set against the backdrop of the sidelines of a football pitch. A second poster features a picture of Sky Sports Soccer Saturday host Jeff Stelling holding a white card advertising the prizes on offer and a speech bubble that shows him saying 'Find me and win a bonus reward'.