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smartclip
97 Charlotte Street London W1T 4QA United Kingdom
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Marketing News: smartclip consolidates its position as Europe's leading video advertising network with the launch of smartclip Nordics
smartclip, Europe's leading digital video advertising network, is expanding into the Northern European market with the opening of an office covering the Nordics.
The expansion sees the appointment of Magnus Hultman as Managing Director of smartclip Nordics, serving markets in Denmark, Finland, Norway and Sweden.
Ancill takes up role of Sales Account Director at Europe's leading digital video advertising network
Marketing News: smartclip announces acquisition of Moon Broadcasting
Two years since inception, the video advertising network expands European footprint to include Benelux
Marketing News: smartclip launches new multi-screen video advertising platform
Online video advertising network is first to market setting new industry milestones
Marketing News: Marketers vote for video as their medium of choice in 2010
Research from smartclip which found that the growth of video advertising is on track to continue to grow over the coming months. The findings were collected at TFM&A and have been compared to those of research conducted by smartclip at ad:tech, six months ago.
The findings suggest that there has been a shift in favouritism of optimum length of online video ads from 10 seconds to 15 seconds, and that there is still a great deal of education needed in this sector.
Marketing News: smartclip launches interactive video network in the US
European-based company smartclip launches interactive video network in the US in response to growing demand for online video advertising.
Europe's leading online video network, smartclip, today officially unveils the US arm of the business with the launch of smartclip North America. Founded 21 months ago in Germany, the network has become an international success story with offices in Germany, Spain and the UK.
The interactive network enables media planners and advertisers to harness the full potential of online video advertising by repurposing the professionally-shot videos created for their TV campaigns. Intelligent network technology standardises ad specifications to ensure compatibility with any embedded media player, creating a technology-agnostic approach.
Marketing News: smartclip chosen by blinkx for online advertising
European interactive video network, smartclip, today announces a new partnership with video search engine blinkx. Under the terms of the agreement, smartclip will help monetise videos for blinkx in Western Europe.
blinkx is the world's largest and most advanced video search engine with more than 89.7 million professionally created video views per month, reaching 1.142 million people (According to ComScore Aug 2009). smartclip will work with blinkx to help monetise its vast portfolio of media partnerships which includes national broadcasters, commercial media giants and private video libraries.
Marketing News: Smartclip study highlights consumer perceptions towards online video versus TV ads
The results of this study, conducted in association with MediCom Science, demonstrate increased engagement through video ads.
Europe's largest online advertising network smartclip, today reveals findings from its extensive qualitative consumer research into consumer responses to online video, conducted in association with MediCom Science, the research department of MediaCom. The research highlights the extent to which people are engaged with online video ads and casts light on the growing importance of pre-, post- and mid-roll video over classic TV ads. It also offers insight on how best to incorporate these formats into effective ongoing campaigns.
The qualitative survey focussed primarily on understanding how people use the TV and internet and using a process known as morphological cognitive psychology, smartclip has been able to understand how people interact with the content they watch in terms of its impact on the consumer.
Two group discussions were held with 16 part
Marketing News: Sam Kayum, MD of smartclip UK, responds to Screen Digest's predictions for ITV's online TV service
Sam Kayum, MD of smartclip UK, responds to Screen Digest's predictions for ITV's online TV service and argues that broadcasters must work with advertisers on multiple platforms to secure new revenue streams.
Last week's Screen Digest prediction that ITV could make as much as £34m from its online TV service gives testament to the value of video online. But there is still a way to go if other broadcasters are to achieve these goals; for too many, the TV set is still the main focus of their attention.
Broadcast is no longer simply about the screen in the living room. Today it is about the screen on the desk, the one on the lap, and the one in the hand. The only truly effective advertising campaigns will be the ones that reflect this change in consumption and allow for the way audiences consume content today.
