Marketing News: VIRGIN ATLANTIC STAFF CLIMB MOUNT KENYA TO RAISE FUNDS FOR KENYA VILLAGESixty Virgin Atlantic staff today completed their climb of Mount Kenya and in doing so have managed to raise over £35,000 to support Virgin Atlantic's adopted Sikirar village. Day three of the climb saw the group having to battle through a snow blizzard on the mountain. The snow came in rapidy covering the mountain and lasting for the remainder of the climb. As conditions continued deteriorating quickly they pushed on through but as the atrocious weather began to really take hold, some staff had to turn back, whilst some others were able to continue. The experienced climb guides said that the conditions were the worst climbing conditions they had ever seen on Mount Kenya and those who made it to the summit had to endure ice covered slopes, vertical rock faces and the relentless snow before finally reaching their goal. Steve Ridgway, chief executive for Virgin Atlantic, commented; " I am very proud to see that so many staff took part in this gruelling challenge and were
Marketing News: Expedia has appointed Essence to handle its European online advertisingExpedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia. Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics. Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories. As the leading online travel spender in EMEA, the multi-region, multi-channel breadth |
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