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Marketing News: HARTE-HANKS ACQUIRES INFORMATION ARTS

Harte-Hanks®, Inc. announced today that it acquired Information Arts (UK) Limited yesterday, August 31, 2010. Information Arts, based in High Wycombe in the United Kingdom, is a provider of data-driven marketing insight to business-to-business marketers across Europe – and increasingly across the globe. The company delivers a compelling road map of how data insight will dramatically improve multichannel marketing effectiveness and retention programs. This insight is derived from profiling, segmentation, modeling and other analytics, and drives engagements that include marketing data management, data hygiene, data acquisition and data planning. Information Arts will operate as a business unit of Harte-Hanks Direct Marketing under its current leadership of Simon Lawrence and Gary Selby. Information Arts and Harte-Hanks' other marketing offerings in Europe will be combined to deliver multichannel Demand Center solutions -- integrated lead generation and lead management progr

Marketing News: The Media Shop : Is media planning and buying an art or science?

The best is a combination of both - because the range of options is now so wide and the media consumption patterns so changeable that it takes brainpower as well as computing power to devise the most appropriate campaigns. Contrary to the push-button school of media buying, we don't take the same media route for a beer and a university, even if the audiences are identical. Rather, we first get under the skin of the client's business to understand the differentiating features and nuances, then search for solutions that satisfy both the numerical criteria and spirit of the product involved. Technically we use the most advanced research and analysis systems available, as you would expect, but The Media Shop's credibility with clients is based on both our media innovation and an inclination to treat clients' money like our own (something only an independent company can do) - with respect.

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Marketing News: THE MARKETING SOCIETY AWARDS 12 FELLOWSHIPS

Last night The Marketing Society, the UK's most influential network of marketers, awarded Fellowships to 12 members who have demonstrated outstanding marketing leadership. The great and the good of the marketing industry gathered to celebrate at a glittering champagne reception at the very top of The Gherkin. Joining an esteemed list of existing Fellows (accounting for less than 5 per cent of The Marketing Society's membership, including Sir Terry Leahy and Sir Martin Sorrell, were:

Marketing News: Advertisers turning away from The Times paywall

There's a piece in the Independent today on The Times paywall that sheds some light on the reaction of advertisers and publicists to goings on at Wapping. With one media agency buyers saying that it is not advertising on the site because of the fall in traffic. Two months into Rupert Murdoch's great paywall push, with the News of the World apparently set to follow shortly, and the reaction is not a good one from media agencies and PR people.

Marketing News: Vuma Reputation Management to drive Colgate South Africa's "A Million Reasons to Smile" campaign

Johannesburg: Colgate Palmolive South Africa has appointed Vuma Reputation Management to co-ordinate, promote and drive their new "A Million Reasons to Smile" campaign. The campaign kicks off at the start of global Oral Health Month on 1 September, and is being run in partnership with the Department of Basic Education and the South African Dental Association. The focus of the initiative is in offering one million free dental screenings to one million Grade 1's across South Africa over the next year.

Marketing News: Quno First to Launch Social Games at UK Train Stations with SCVNGR

Quno.com, a web based rail search and booking service due to launch later this year, has announced it is releasing the UK's first location-based mobile games at major UK rail stations. The games have been developed in partnership with SCVNGR, a popular US mobile social gaming platform all about going places, doing challenges and earning points.

Marketing News: Vox Pops International : A brand new video omnibus service, aimed at providing companies with an easy and cost effective way of obtaining video footage of their customers in the UK

Check out what Vox Pops International can do for you? Did you know you could get a Vox Pop Video from as low as £450? They offer many services and methodologies and would love the opportunity to speak with you in person, either by phone or in a meeting to discuss how best to bring your consumers to life. Ring them now on +44 (0)20 8786 8855 for more details.

Marketing News: PANASONIC ANNOUNCE BRITISH TRIATHLON TIE-UP

Worldwide Olympic Partner, Panasonic, has today announced a new sponsorship with the British Triathlon Federation to become an Official Supplier to British Triathlon. The sponsorship of British Triathlon – the governing body for triathlon in the UK – will last for an initial one year period and will see Panasonic supply a range of equipment, including plasma screen TVs and camcorders, which can be used for creation of digital content and enhanced athlete profiles giving an insight into training and preparation of British triathletes.