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Marketing News: VIRGIN ATLANTIC STAFF CLIMB MOUNT KENYA TO RAISE FUNDS FOR KENYA VILLAGE

Sixty Virgin Atlantic staff today completed their climb of Mount Kenya and in doing so have managed to raise over £35,000 to support Virgin Atlantic's adopted Sikirar village. Day three of the climb saw the group having to battle through a snow blizzard on the mountain. The snow came in rapidy covering the mountain and lasting for the remainder of the climb. As conditions continued deteriorating quickly they pushed on through but as the atrocious weather began to really take hold, some staff had to turn back, whilst some others were able to continue. The experienced climb guides said that the conditions were the worst climbing conditions they had ever seen on Mount Kenya and those who made it to the summit had to endure ice covered slopes, vertical rock faces and the relentless snow before finally reaching their goal. Steve Ridgway, chief executive for Virgin Atlantic, commented; " I am very proud to see that so many staff took part in this gruelling challenge and were

Marketing News: Expedia has appointed Essence to handle its European online advertising

Expedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia. Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics. Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories. As the leading online travel spender in EMEA, the multi-region, multi-channel breadth

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Marketing News: Top Marketers : Sandra Collins joins LIDA as they focus on integration

Sandra Collins has joined LIDA as Marketing and New Business Director. As the agency focuses on its integrated offering, Sandra will work with the LIDA board to capitalise on the agency's customer centric positioning. LIDA is one of very few agencies that is equally strong in both Direct Marketing and Digital. We are extremely well placed to offer DM and CRM solutions that combine both online and offline channels. Our strength comes from our ability to provide our clients with a deep understanding of their customers and act on these insights to deliver a higher level of response. The recent launch of our CSU (Central Strategic Unit) combines planners, researchers, analysts and data planners giving us the best resource of this nature in the market, and as a result deeper customer insights. Sandra was previously New Business and Marketing Director at Mindshare (2002-2009) and before that Marketing Director at Optimedia (1998-2002). At both agencies Sandra was responsibl

Marketing News: Kodak CMO share his experiences with MeetTheBoss.TV on the future of Social Media

In another exclusive interview for MeetTheBoss TV, Jeff Hayzlett CMO for Kodak, shares his vision on the future of social media and how Kodak are utilizing Facebook and Twitter as saleable technology resources. Jeff Hayzlett is not like your regular Chief Marketing Officer. From creating innovative marketing strategies to appearing on NBC's hit television show, Celebrity Apprentice, Hayzlett knows what it means to think outside the box. He also recognizes the importance of social media and the very real power that channels such as Facebook and Twitter can harness when it comes to getting your message about a product across to consumers.

Marketing News: TIM HIPPERSON JOINS G2 UK AS GROUP CEO

Leading Integrated Marketing Agency Expands Management Team with Addition of Digital and Data Industry Leader

Marketing News: BLUE SHEEP APPOINTS DEBBIE ROBINSON AS HEAD OF SALES TO DEVELOP CLIENT CONSULTATION

Blue Sheep, the UK's leading B2B marketing services provider, has appointed Debbie Robinson as of head of sales. Robinson's previous role was executive sales and marketing director at Apex Computers, an IBM and Cisco Premier Business Partner. She helped steer the company away from being a commoditised IT infrastructure provider to become a fully consultative IT solutions and services house.

Marketing News: Twitter Makes Its Red Carpet Debut For Celebrities And Criminals

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Marketing News: TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services

London-based Grange Hotels First to Leverage High-Value Services TRAVELCLICK®, the market leader in hotel e-commerce solutions, today announced that it is launching Global Hotel Services (GHS), comprehensive sales and marketing support services covering corporate, consortia, and Meetings, Incentives, Conferences and Exhibitions (MICE) markets across the globe.