The Campaign Objective
SureSet came to us to conduct a permeable paving SEO campaign with the objectives of increasing their search engine presence to both improve their traffic and to reflect their market position in the search engines.
What We Did
We started the permeable paving SEO campaign by completely overhauling their existing website, removing the duplicate content, improving the inter-linking of internal pages and focusing each page on it’s own key phrase. While this did improve the situation due to the limitations of the system on which the site was built we recommended re-building the website and moving it on to the WordPress platform in order to give the site a greater focus on lead generation.
Once the new site was built we were able to transfer the content over from the old site to the new one, thus meaning that the previous effort was not wasted. With a new website we were able to start building the authority of the website by increasing the number of links from relevant websites.
The results of this permeable paving SEO work has been clear to see. Rankings have improved, traffic from search engines have increased and the site is generating more leads. Our work is not done but we have seen significant improvements so far and SureSet are in a good position to build on this success in the near future.