The campaign objective
As a systems solution company it is important for L-3 ASA to have a good presence in the search engines and so as a result we worked with them to produce a system solutions company SEO strategy. They work with a wide range of companies, many of whom are vital for the British economy and security. It was important to them that they have the presence on the search engines that would be expected of a company their size and stature.
What we did
To start their system solutions company SEO campaign we made sure that their site was fully optimised, making sure that each page focused its key term and that the messages were clear and simple while remaining authoritative and industry specific. This meant that both human visitors and search engines were able to fully understand the site and crawl it with ease.
We also made sure that the site naturally built up its authority through its link profile to enable it to rank well and attract targeted traffic in to the future. This meant finding other high quality websites that would be happy to link to L3-ASA. Our primary approach was to target companies and websites that were already talking about L-3 ASA but not linking to them and then ask them to include a link when they mention the brand name.
The result of our system solutions company SEO campaign is that L-3 ASA is ranking well for it’s targeted industry keyword terms and the traffic that it attracts through their position in the search engines means that they are able to get their message across to their target audience as well as the site functioning well as a sales aid.