Search engine optimisation (SEO)

If you want to succeed online your site needs to appeal to both people and search engines and to do that you need to optimise your website. SEO is not a dark art, it's a process that is both clearly defined and repeatable. Here is a brief summary of how we do SEO, if you have any questions just let us know.

How we do search engine optimisation

It is vital for a company with ambition to have a website, however just having a website is not enough to ensure success. To make sure that your customers can find you your site has to perform well in the search engines. Search engine optimisation (SEO) is not “black magic” or a “dark art” it’s simply ensuring that search engines can read your site properly and can easily understand what your site is about.

Our SEO campaigns follow and clear and easy to understand process which enables us to both help your business and our relationship grow.

SEO

SEO audit

The first thing we do is an SEO audit of your site. We look at every aspect of your website to ensure that it is working as hard as it can for you. This includes all the basics such as making sure that the the site is focused on the right keywords, that the site is structured properly and that search engine spiders easily read and understand you site, as well as an in-depth, bespoke review of your entire website.

We will identify what changes need to be made, explain why and work with you to make sure that your site is fully “optimised”.

If your site has been effected by any Google penalties either Panda, Penguin or a manual action we can also help with our proven penalty removal service.

Keyword & market research

Good research is the key to a good campaign. Before we start your search engine optimisation campaign we will analyse your market to determine what keywords your site should be targeting and what your competitors are currently doing well. Once we have that information we can then optimize your website for your keywords and make sure that we are able to emulate the good practices of your competitors.

On-page optimisation

A key part of SEO is ensuring that your website not only increases its traffic but also converts that traffic, otherwise what’s the point?! At Marketing UK we will work with you to help you create useful, unique and engaging content for your users and your community, and above all content that will help your visitors convert in to sales.

Off-page marketing

Whilst the website structure and it’s content are very important for SEO, just as important is your site’s back-link profile. Very roughly put your the number and the quality of sites that link back to your website gives search engines an idea of the authority that your site has. The more good quality, relevant links that point to your site the better it will rank – however understanding this is only half the battle.

We will work with you to create sustainable link-building campaigns to not only help your SEO but to create and strengthen new business relationships and traffic sources away from the major search engines.

We understand that your website is the online “shop front” of your business. As a result we only use ethical, or “white hat”, SEO methods and techniques when working for you to ensure that your website grows with solid foundations that will form the bedrock of your future success.

This means that we do not take risks with your business by using techniques such as spamming the internet with links to your site, scraping content from other sites or any other “black hat” method that may result in your website being banned from Google or other search engines.

In addition, we make sure that we remain flexible and adaptable in order to respond to the ever changing world of search engine optimisation.

Conversion rate optimisation

Having good quality relevant traffic to your site is great but if it’s not increasing your bottom line then your internet marketing campaign is not working. We will work with you to take full advantage of your traffic to ensure that your website is converting your traffic in to sales and leads.

Custom reporting & analysis

We won’t just take your money and ask you to trust us, after all why should you? We will supply you with monthly reports out lining your main keyword rankings, your traffic levels from search engines and the KPI’s that are important to you and your business.

We will also explain what these figures mean in plain English to help you know where the campaign is and where it is going.

If you would like to know more about our SEO services then please get in touch with us and ask all the questions you want.

Need help? You need muk.

To speak to us call muk. on +44(0)1276 701243 or alternatively you can email muk. using the following form:

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Like to find out more?

We'd be delighted to talk to you about how we can assist you with your online marketing, search engine optimisation, local search, and Google penalty recovery.

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